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Product development

Product creation brings together all the activities required to create a technical product and any associated services. It covers the generation of initial business ideas through to the start of series production. In this area, you can draw inspiration from an idealized reference process, which is subdivided into main task areas (so-called cycles), task areas, process steps and activities

The reference process of product creation divides the activities into four cycles: Strategic product planning, Product development, Service development and Production system development, which represent the main task areas of product creation. Cross-sectional Processes complete the reference process.

Coming soon: The data map for the reference process

The phases of product creation


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